blog/content/quotes/2009/12/05/2009-12-05-inefficiencies-are-what-make-you-special.md

---
title: Inefficiencies are what make you special.
author: kazu634
date: 2009-12-05
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  - kazu634
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---
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<blockquote title="Inefficiencies are what make you special by Matt Linderman of Basecamp" cite="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special">
<p>
      Often, the &#8220;wrong&#8221; things you choose to do are what set you apart and make your product unique. They’re the spice that make your dish special.
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<p>
<cite><a href="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special" onclick="__gaTracker('send', 'event', 'outbound-article', 'http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special', 'Inefficiencies are what make you special by Matt Linderman of Basecamp');" target="_blank">Inefficiencies are what make you special by Matt Linderman of Basecamp</a></cite>
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</blockquote>
  
<blockquote title="Inefficiencies are what make you special by Matt Linderman of Basecamp" cite="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special">
<p>
      Adria&#8217;s idea is that if you listen to customers, what they tell you they want will be based on something they already know. If I like a good steak, you can serve that to me, and I&#8217;ll enjoy it. But it will never be a once-in-a-lifetime experience. To create those experiences, you almost can’t listen to the customer&#8230;Adria says he doesn&#8217;t listen to customers, yet his customers are some of the most satisfied in the world. That&#8217;s an interesting riddle to consider.
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<p>
<cite><a href="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special" onclick="__gaTracker('send', 'event', 'outbound-article', 'http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special', 'Inefficiencies are what make you special by Matt Linderman of Basecamp');" target="_blank">Inefficiencies are what make you special by Matt Linderman of Basecamp</a></cite>
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</blockquote>
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