---
title: Inefficiencies are what make you special.
author: kazu634
date: 2009-12-05
url: /2009/12/05/inefficiencies-are-what-make-you-special/
wordtwit_post_info:
  - 'O:8:"stdClass":13:{s:6:"manual";b:0;s:11:"tweet_times";i:1;s:5:"delay";i:0;s:7:"enabled";i:1;s:10:"separation";s:2:"60";s:7:"version";s:3:"3.7";s:14:"tweet_template";b:0;s:6:"status";i:2;s:6:"result";a:0:{}s:13:"tweet_counter";i:2;s:13:"tweet_log_ids";a:1:{i:0;i:4965;}s:9:"hash_tags";a:0:{}s:8:"accounts";a:1:{i:0;s:7:"kazu634";}}'
categories:
  - メモ

---
<div class="section">
<blockquote title="Inefficiencies are what make you special by Matt Linderman of Basecamp" cite="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special">
<p>
      Often, the &#8220;wrong&#8221; things you choose to do are what set you apart and make your product unique. They’re the spice that make your dish special.
</p>
    
<p>
<cite><a href="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special" onclick="__gaTracker('send', 'event', 'outbound-article', 'http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special', 'Inefficiencies are what make you special by Matt Linderman of Basecamp');" target="_blank">Inefficiencies are what make you special by Matt Linderman of Basecamp</a></cite>
</p>
</blockquote>
  
<blockquote title="Inefficiencies are what make you special by Matt Linderman of Basecamp" cite="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special">
<p>
      Adria&#8217;s idea is that if you listen to customers, what they tell you they want will be based on something they already know. If I like a good steak, you can serve that to me, and I&#8217;ll enjoy it. But it will never be a once-in-a-lifetime experience. To create those experiences, you almost can’t listen to the customer&#8230;Adria says he doesn&#8217;t listen to customers, yet his customers are some of the most satisfied in the world. That&#8217;s an interesting riddle to consider.
</p>
    
<p>
<cite><a href="http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special" onclick="__gaTracker('send', 'event', 'outbound-article', 'http://37signals.com/svn/posts/2038-inefficiencies-are-what-make-you-special', 'Inefficiencies are what make you special by Matt Linderman of Basecamp');" target="_blank">Inefficiencies are what make you special by Matt Linderman of Basecamp</a></cite>
</p>
</blockquote>
</div>