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Inefficiencies are what make you special. kazu634 2009-12-05
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Often, the “wrong” things you choose to do are what set you apart and make your product unique. Theyre the spice that make your dish special.

Inefficiencies are what make you special by Matt Linderman of Basecamp

Adrias idea is that if you listen to customers, what they tell you they want will be based on something they already know. If I like a good steak, you can serve that to me, and Ill enjoy it. But it will never be a once-in-a-lifetime experience. To create those experiences, you almost cant listen to the customer…Adria says he doesnt listen to customers, yet his customers are some of the most satisfied in the world. Thats an interesting riddle to consider.

Inefficiencies are what make you special by Matt Linderman of Basecamp